Most consultants don’t have thousands to spend on marketing their consulting business. This article will help you find new consulting clients and increase your income without spending a ton on advertising. In fact, these tips will not cost you a thing. If you are looking to start your own consulting business or build your current business, you must follow these steps.
If youre like most consultants you are a one-man-band
operating on a shoe string budget. You
dont have thousands of dollars to spend on marketing and advertisements. At the same time, the market looks a bit
gloomy and you need to keep finding new clients.
This article will show you a step-by-step process to launch
or grow your consulting business on a strict budget. In fact, the tips in this article will not
cost you a thing!
Lets face it, sometimes its good to have limited
resources. Not having money to waste on
marketing efforts that generate no return helps you focus on areas that will create
results. To start, lets get down to the
basics of marketing your consulting business.
Step 1: Determine Your
Target Market. I know this sounds elementary, but you must understand the importance of
choosing a target market. Many consultants
dont want to focus, for fear of missing out on prospects. Dont fool yourself into thinking you have an
unlimited number of prospects. Focusing
on a specific market will show your prospects that you have expertise and
concentration in their area. This will
make you more valuable and in return, close more deals. Remember to choose this market based off of
your previous experience and education.
Step 2: Create a
Strong Message and Hook. Once you have determined your target market, you need a strong message to
reach your prospects. You cant just
market that you are the best consultant in their industry. They will not believe you. Instead, you need a solid message that will
show your value. This message needs to
Next, you need a short version of this message called a
hook. Instead of saying Im a
marketing consultant. You could say: I
help local retailers market their stores using the latest technology to
With a strong message and hook, you will be able to attract
more interest. Once you have them asking
to learn more, you can move onto why you are unique and provide examples of
your successful projects.
Step 3: Position
Yourself as an Expert. Have you ever known a consultant who has projects come to them? Ever wonder why these consultants got these
deals (which always seem to be at a high rate with a blue chip client)? Its because they were perceived as experts
in their field. How did they get
there? They got there by doing a few
Using these steps you will begin to generate a
following. Because of this your client
list will grow and so will your hourly rate!
If you start your marketing plan by focusing on the basics,
you will become more successful than you ever imagined!
To learn more about how to work from home or to learn how to start consulting with free tips visit our